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Ann Webb Skin Care B5 Serum
A silver cylindrical bottle of Answers B5 Plus Serum with pink and white text, centered on a plain white background.
Ann Webb B5 Plus+ Serum bottle shown next to an ingredients list on a light blue background with water droplets and bubbles. The silver bottle has pink and black text, and the left side lists ingredients including panthenol, polysorbate 20, sodium hyaluronate, hydroxyethylcellulose, pantothenic acid, phenoxyethanol, ethylhexylglycerin, and vegan certification.
A 6 oz blue pump bottle of Ann Webb B5 Plus Serum with a clear cap, shown on a plain white background.
Three Ann Webb B5 Plus+ serum bottles in different sizes are displayed against a light blue background with water splash graphics and ice cubes. The left bottle is blue with a white pump, labeled 'Travel-Friendly'; the center bottle is silver with a metallic finish, labeled 'Daily Essential'; the right bottle is a larger blue bottle with a white pump, labeled 'At-Home Favorite'.
ANN WEBB B5 PLUS++ SERUM in a blue pump bottle, displayed with ice cubes and water droplets on a light blue background with product features and benefits text.
Ann Webb BS Plus Serum bottle in blue packaging, shown next to a smiling blonde woman on a light blue background with text highlighting product features like vegan, cruelty-free, and made in USA.
ANN WEBB B5 PLUS+ SERUM bottle shown on a blue icy background with a large 'How to Use' instructional panel on the right, featuring step-by-step icons for cleanse, apply, and moisturize.
ANN WEBB B5 PLUS+ SERUM bottle on a light blue background with ice cubes, alongside marketing text listing benefits like anti-aging support, deep hydration, gentle formula, and fast-absorbing.
ANN WEBB B5 PLUS+ SERUM in a blue bottle with a white pump, shown on a light blue background with ice cubes and promotional text reading 'Cooling Comfort'.
Ann Webb B5 Plus Serum bottle on a light blue water-themed background with text detailing key ingredients like dual B5, hyaluronic acid, and sodium hyaluronic.
A woman holds an Ann Webb BE PLUS Serum bottle against a light blue background with promotional text and water graphics. The bottle is bright blue with a white pump and clear cap.
  • Load image into Gallery viewer, Ann Webb Skin Care B5 Serum
  • Load image into Gallery viewer, A silver cylindrical bottle of Answers B5 Plus Serum with pink and white text, centered on a plain white background.
  • Load image into Gallery viewer, Ann Webb B5 Plus+ Serum bottle shown next to an ingredients list on a light blue background with water droplets and bubbles. The silver bottle has pink and black text, and the left side lists ingredients including panthenol, polysorbate 20, sodium hyaluronate, hydroxyethylcellulose, pantothenic acid, phenoxyethanol, ethylhexylglycerin, and vegan certification.
  • Load image into Gallery viewer, A 6 oz blue pump bottle of Ann Webb B5 Plus Serum with a clear cap, shown on a plain white background.
  • Load image into Gallery viewer, Three Ann Webb B5 Plus+ serum bottles in different sizes are displayed against a light blue background with water splash graphics and ice cubes. The left bottle is blue with a white pump, labeled 'Travel-Friendly'; the center bottle is silver with a metallic finish, labeled 'Daily Essential'; the right bottle is a larger blue bottle with a white pump, labeled 'At-Home Favorite'.
  • Load image into Gallery viewer, ANN WEBB B5 PLUS++ SERUM in a blue pump bottle, displayed with ice cubes and water droplets on a light blue background with product features and benefits text.
  • Load image into Gallery viewer, Ann Webb BS Plus Serum bottle in blue packaging, shown next to a smiling blonde woman on a light blue background with text highlighting product features like vegan, cruelty-free, and made in USA.
  • Load image into Gallery viewer, ANN WEBB B5 PLUS+ SERUM bottle shown on a blue icy background with a large 'How to Use' instructional panel on the right, featuring step-by-step icons for cleanse, apply, and moisturize.
  • Load image into Gallery viewer, ANN WEBB B5 PLUS+ SERUM bottle on a light blue background with ice cubes, alongside marketing text listing benefits like anti-aging support, deep hydration, gentle formula, and fast-absorbing.
  • Load image into Gallery viewer, ANN WEBB B5 PLUS+ SERUM in a blue bottle with a white pump, shown on a light blue background with ice cubes and promotional text reading 'Cooling Comfort'.
  • Load image into Gallery viewer, Ann Webb B5 Plus Serum bottle on a light blue water-themed background with text detailing key ingredients like dual B5, hyaluronic acid, and sodium hyaluronic.
  • Load image into Gallery viewer, A woman holds an Ann Webb BE PLUS Serum bottle against a light blue background with promotional text and water graphics. The bottle is bright blue with a white pump and clear cap.

ANN WEBB B5 Serum

$17.99
$17.99
Sold out
Shipping is $5.00 Flat Rate per Order!

ANN WEBB B5 Serum with Hyaluronic Acid โ€“ Visibly softens fine lines, plumps skin & delivers superior hydration.

Deep Hydration. Softer Skin. Dewy, Healthy-Looking Glow.

Give thirsty skin a serious moisture boost with Ann Webb B5 Plus++ Hydrating Serum, a lightweight facial serum formulated with dual forms of Vitamin B5 and Sodium Hyaluronate, a form of Hyaluronic Acid.

Designed to help skin attract and retain moisture, this fast-absorbing serum leaves your complexion feeling softer, smoother, plumper and comfortably hydrated without a heavy or greasy finish.

The simple, gentle formula makes it easy to layer into both morning and evening skincare routines and is suitable for all skin types.

Why You'll Love It

Deep Hydration
Dual forms of Vitamin B5 and Hyaluronic Acid help replenish moisture and support soft, supple-looking skin.

Plumper, Smoother Appearance
Hydrated skin naturally looks fuller and smoother, helping soften the appearance of dryness and fine lines.

Supports Skin Softness & Elasticity
Vitamin B5 helps condition the skin while supporting a comfortable, healthy-looking complexion.

Lightweight & Fast Absorbing
The serum dries quickly without feeling greasy, making it easy to layer underneath moisturizer, sunscreen or makeup.

Gentle Enough for Everyday Use
A streamlined hydrating formula designed for morning and evening use and suitable for all skin types.

Key Ingredients

Panthenol | Vitamin B5

A moisturizing form of Vitamin B5 that helps condition the skin and support moisture retention for a softer, more comfortable feel.

Pantothenic Acid | Vitamin B5

A second form of Vitamin B5 that complements Panthenol to support hydration and skin conditioning.

Sodium Hyaluronate

A lightweight form of Hyaluronic Acid that helps attract and retain moisture, supporting a smoother, plumper and more hydrated-looking complexion.

Full Ingredient List

Panthenol, Polysorbate 20, Sodium Hyaluronate, Hydroxyethylcellulose, Pantothenic Acid, Phenoxyethanol, Ethylhexylglycerin.

Vegan. Free of Parabens and Phthalates.

How to Use

Massage Ann Webb B5 Plus++ Serum into freshly cleansed face, neck and chest morning and evening.

For best results:

Cleanse โ†’ Mist/Tone โ†’ B5 Plus++ Serum โ†’ Moisturizer

The lightweight texture also makes it easy to layer with other Ann Webb serums.

Who Is It For?

Ann Webb B5 Plus++ Serum is a great choice for skin that feels:

Dry โ€ข Dehydrated โ€ข Tight โ€ข Dull โ€ข Rough โ€ข Sensitive-feeling

It is also ideal for anyone looking for a lightweight hydrating serum that can be used every day without a heavy finish.

Your Daily Hydration Essential

When skin is properly hydrated, it simply looks better.

Ann Webb B5 Plus++ Serum helps replenish the moisture your skin needs for a complexion that looks fresh, smooth, soft and naturally dewy.

Created by Ann Webb and made in the USA, this serum is part of the Ann Webb Skin Care collection of thoughtfully formulated skincare designed to make professional-inspired skin care approachable for everyday use.

Search-Friendly Product Highlights

  • B5 hydrating face serum
  • Hyaluronic Acid facial serum
  • Dual Vitamin B5 formula
  • Helps hydrate and plump dry-looking skin
  • Lightweight, fast-absorbing serum
  • Supports softer, smoother-looking skin
  • Suitable for all skin types
  • AM + PM use
  • Vegan
  • Free of parabens and phthalates
  • Esthetician developed
  • Made in USA